24 August 2016
The most important event for Aftermarket professionals is just around the corner.
From 13th to 17th September, the doors of Messe Frankfurt will open to more than 5,000 exhibitors from over 70 countries. More than 578,000 square metres of exhibition floor space and 10 pavilions are expected to attract a record number of visitors. In each edition, the Brembo stand has always stood out for its attractive design and an innovative architecture of the spaces, capable of enhancing the product displays, thereby engaging the visitors. Five good reasons to visit the Brembo stand at Automechanika:
1. XTRA SHOW
Brembo will launch its new range of Xtra drilled discs for the first time in Germany. Examples of this newest member of the Brembo Aftermarket product family will be displayed on the stand. To create the new Xtra range Brembo has undertaken detailed studies. The result is an aesthetically pleasing drill pattern, enhanced by an exclusive UV coating. Such will deliver exceptional performance in any braking conditions and enhance the driving style of true enthusiasts.
2. INNOVATION MOVING FORWARD
Two other recent additions to the AM range will be displayed alongside the UV coated discs, the PVT plus, brake pads, drums, shoes and hydraulic components. With more than 4,000 part numbers, the new range of remanufactured calipers cover 95% of the vehicles on Europe's roads, while the brake fluids (DOT 4, DOT 4 LV, and DOT 5.1) are all characterised by low viscosity and a high boiling point.
3. BREMBO ORIGINAL
Nobody makes them like Brembo, although many try to imitate or even put the Bembo brand on their forgeries. That is why Brembo has developed a specific anti-counterfeiting measure for all discs and pads sold in the Aftermarket. The design of the box, which features pictures of Brembo employees, has a unique Brembo hologram which cannot be replicated. This packaging will be introduced to the market end of this year. Additionally all genuine Aftermarket products will also be identifiable by the QR code printed on the label which immediately confirms their authenticity.
The Brembo website appears in a new graphic look. With more than 700,000 unique hits last year and 40% returning visitors, www.bremboparts.com is the acknowledged reference point for braking professionals and drivers searching for and trusting in the quality of Brembo branded products. For each selected application, all the available products in the wide Brembo range are displayed: from discs to brake fluid, from pads to remanufactured calipers, from drums to hydraulic components for both the braking and the clutch system. Everything a car deserves from the braking system specialist.
5. FINALE WITH A BANG
On Saturday everyone who takes a photo on the Brembo stand and posts it on Facebook using the hashtag #Brembolovers will immediately receive a Brembo give-away and will enter the draw for a Brembo backpack that will be sent to the person who takes the best photo!
Brembo will be present in Hall 3, stand D21.